BEHIND THE BRAND
– Our ambition is to create timeless and functional designs that
make everyday life a bit more beautiful.
Stelton has been synonymous with exclusive Danish design for over 50 years, and in particular for design made of stainless steel. Stelton’s vision is to enrich people’s everyday lives with qualitative design that is both innovative and surprising.
The name Stelton is a merge of both the two founder’s names, Stellan and Carton, that founded Stelton in the 1960s. To begin with, Stelton sold trainers and furniture. The big breakthrough came years later when the brand decided to collaborate with Danish Stainless, a small factory specializing in stainless kitchenware. The first product, a sauce boat, was an immediate international success and was quickly followed up by further designs.
The CEO of the time, Peter Holmblad, was one of the biggest driving factors in Stelton’s success. As the stepson to one of Denmark’s leading designers in Denmark, Arne Jacobsen, Holmblad collaborated with Jacobsen to create classics such as the Cylinda range; the first of many designer collaborations.
One of Stelton’s most successful collaborations was with Erik Magnussen – a collaboration that led to the launch of Stelton’s most iconic product; the Stelton vacuum jug. The jug was launched in 1977 and has since then sold over 10 million times.
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