BEHIND THE BRAND
– more than a pen.
Whenever someone in Germany reaches for a domestically produced ball pen, that pen will probably be a senator®. We have over 90 years’ experience in the manufacture and branding of writing instruments. Our inventiveness and close partnership with our customers mean that in Germany the name senator® is synonymous with the ballpen.
But for our retail partners and their customers, we are more than just the ballpen people:
∙ senator® is a leading provider of customized and personalized desk supplies
∙ Alongside senator® high-quality writing instruments, our range also comprises drinkware (mugs)
True to the tradition established by our founder Friedrich Merz and in line with the requirements of our retailers, we develop new and novel ideas that the market loves. And love them it does: today every third ball pen manufactured in Germany is a senator®. We are the European number 1 and number 3 worldwide.
We produce up to a million ballpens every single day. At our headquarters in Groß-Bieberau, alongside our highly specialized production facility, we also house the entire value chain – conception, design, production, assembly, printing, and logistics – for most of our other ranges. The result? A range of premium-quality promotional items that provide the ideal platform for brand and product messages.
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