Pininfarina Forever Prima (Rust)

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Limitless like a pencil and unique like only a design object can be, PRIMA is the specimen that brought the Forever Made in Italy line to life. The first instrument capable of writing with neither ink nor refills is characterized by its elegance, with a thin, elongated and conical body. Upon reaching the market in 2012, it obtained a special mention at the Grandesign Etico Awards the same year.


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